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Alcoholic Beverage Industry

Market Information & Trade Literature

The material in this section includes sources for someone who is looking for market data, both current and historical. If you are doing historical research there many additional titles covering different time periods, states, and other aspects of the industry you can find in the catalog.

Many of the publishers have moved their content from print titles to online/electronic access so if you are looking for current information look to the publishers. We have linked to some of the publisher in our Internet Resources area.

Market Information

The following materials link to fuller bibliographic information in the Library of Congress Online Catalog. Links to digital content are provided when available.

Trade Literature

These are just a few of the periodicals printed by the industry there are some journals that are specific to types of alcohol and those are located in the corresponding sections of this guide. This bibliography contains a selection of articles found in the Library of Congress Online Catalog. There are others that you can find by searching further in the catalog.

Government Data

There are government produces a wealth of data and sometimes Census produces an industry snapshot as it did in the November 2022 "In Keeping With the Holiday Spirit: Import and Export Data on Breweries and Wineries" story. While most of it is not market research specifically, data the collect and publish can be used a part of a market research study. You will need Standard Industrial Classification Codes for historical research and North American Industrial Classification Codes and North American Product Classification System (NAICPS) for more current research. See our guide on Doing Industry Research for more information, but these are the most common codes.

2022 NAICS Codes

Retail Industry

445320 Beer, Wine, and Liquor Retailers
445110 Grocery Stores

Wholesale Industry

4248 Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers
424810 Beer and Ale Merchant Wholesalers
424820 Wine and Distilled Alcoholic Beverage Merchant Wholesalers

Manufacturing Industry Codes

312120 Breweries
312130 Wineries
312140 Distilleries


2022 North American Product Classification System (NAICPS) 

11 Food, beverage, and tobacco products, except raw farm products

111 Food and beverages purchased for future consumption, and related products

11101260106 Beer, ale, and malt beverages

11101260107 Alcoholic beverages, except beer

11102010110 Wholesaling services for alcoholic beverages

11103010112 Retailing services for alcoholic beverages

11201010102 Alcoholic beverages, prepared and served or dispensed for immediate consumption

SIC Codes

Retail Industry

5181 Beer and Ale
5182 Wine and Distilled Alcoholic Beverages
5141 Groceries, General Line

Wholesale Industry

4248 Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers

Manufacturing Industry Codes

2082 Malt Beverages
2083 Malt
2084 Wines, Brandy, and Brandy Spirits
2085 Distilled and Blended Liquors