Advertisements in women's journals are a great source of information. From the latest household appliances to early advertisements for birth control. These advertisements provide historical depictions of gender roles, allowing an opportunity for comparative analysis by class, race, and region. Search catalog.loc.gov to determine if we have a periodical in print or on microfilm. To find materials on the topic of advertising, try searching the following subject headings:
Some periodicals can be requested online for delivery to any "general collections" research center at the Library of Congress, while others will have to be accessed in Newspaper and Current Periodical Reading Room.
For a full list of Library of Congress research centers, see the last section of this guide.
The subscription resources marked with a padlock are available to researchers on-site at the Library of Congress. If you are unable to visit the Library, you may be able to access these resources through your local public or academic library.
The field of advertising continues to grow. Because of this, it is likely that researchers will want to reference both historical and contemporary resources. The links below go to the Library's Electronic Resources Online Catalog (EROC) and point to individual eJournals.
The subscription resources below are available to researchers on-site at the Library of Congress. If you are unable to visit the Library, you may be able to access these eJouranls through your local public or academic library.
The following external websites contain primary source materials related to the advertising.
The following books from the Library's collections examine the topics of advertising and women's history. The links will take you to bibliographic information about each book in the Library of Congress Online Catalog.