This article examines the globalization of the beauty industry between 1945 and 1980. During this period the industry grew quickly. Firms employed marketing and marketing strategies to spread products and brands internationally, despite business, economic, and cultural obstacles to globalization that made the process difficult and complex. The globalization of toiletries proceeded faster than cosmetics, skin care, and hair care.

Publisher description
This book not only provides an extensive picture of how Avon grew from a small business selling books door-to-door to one of the world's leading direct sales cosmetics companies but also a look into how the way the company has continued to thrive.

Holdings: 1916-1987
This title was known early as Toilet Requisites and is a general news and trade publication.

This an authoritative history of the global beauty industry from its emergence in the nineteenth century including the democratized access to beauty products, and how they also defined the gender and ethnic borders of beauty.

This book looks at the history and evolution of the beauty business with a specific focus on brands and how branding has changed. This book looks at marketing strategies and hones in on a few specific brands including Revlon, Estée Lauder, L’Oréal and Max Factor.

This book chronicles historic trends for the eyes, lips,and face the evolution of cosmetics from ancient times through today and documents the changing definitions of beauty and makeup innovations (the first mascara, lipstick, eye shadow, etc.).

Holdings 1999-2011
These are market research reports.

Holdings: 1996, 2008
These are market research reports.

Holdings 1002-2012
These are market research reports.

Holdings: 1976-2010
This is a general news and trade publication.

This first history of Avon tells the story of a direct sales company that was both a giant in its industry and a kitchen-table entrepreneurial venture from its found in 1886. It is also the story of women and entrepreneurship. This book was drawn from company records the author helped acquire for the Hagley archives and covers the inner workings, uncovers the lives of its representatives, and shows how women slowly rose into the company's middle and upper management.

Holdings: 1852-1854, 1870-1937
This is a trade publication at dry goods dealers and by the 1930's it tagged itself as "the Department Store Magazine." Because those stores sold a multitude of items there are articles and advertisements for women's clothing and corsets, women's hair care and beauty supplies, rugs and other housewares, some mends clothing, and many other items. The first Saturday of each month it was fabric and fancy goods and notions. The second Saturday it was all about shoes. The third Saturday it was women’s garments and toilet goods. And the last Saturday it was more home goods like carpets, upholsteries, and lace curtains. Each issue did have an index to advertisers and a Department and News Index which focused on particular products. There have been a few digitized on the Internet Archive.

Holdings: 1898-1920
Some are available online from the New York Public Library via HathiTrustExternal
This was a monthly publication that listed who sold what and is organized by product. Some of the products listed were shirts, silks, shawls, neckware (ladies), and infants wear but there were many many more.

Holdings: 1898-1927
Some are available online from the HathiTrustExternal
This is a general publication for the owners of dry goods stores. Feature advertisements from manufacturers of products and article on all aspects of the business. Includes special monthly sections on garments, store equipment and window display. Name changed to National Drygoods Geporter and Drygoodsman.

Jones, Geoffrey. Blonde and Blue-Eyed? Globalizing Beauty, c.1945-c.1980. The Economic History Review, vol. 61, no. 1: 125-154.

Small book focusing on print advertising from the 1940's to the 1960's and 70's for various beauty products.

Publisher description
The author traces Madam Walker's life from her childhood in the plantation home where her parents had been slaves through her years as a Mississippi washerwoman to her rise as the first black woman millionaire living in a magnificent mansion on New York's Hudson River.

A look at the history and a few of the entrepreneurial women like Madame C. J. Walker, Rubinstein, and Elizabeth Arden who were instrumental in the development of what is today a multi-billion dollar industry. This title also looks at the beauty culture in terms of the development of women as consumers and professionals.

Autobiography of Mary Kay interspersed with the history of the business she founded and reflections on her business philosophy.

Table of contents
Written for a general audience by a former employee of the firm in commemoration of the 100th anniversary of the firm, the book covers the highlights of Factor's life and the cosmetics firm he established.

This is a history of the organization which was a professional organization of cosmetologists.

Holdings: 1899-1930
This is a general trade publication for owners of dry goods stores. There is a heavy emphasis on products but also more back-office information with special monthly sections on shoes, store, equipment/window displays, menswear, women's wear, and the St. Louis Banquet of Fashion. A subtitle for this was "Dry Goodsmen and Southwestern Merchants" which really about the audience but the title was also variously known by other names Dry Goods Reporter, Chicago Dry Goods Reporter, Chicago Merchant Economist and Dry Goods Reporter, Drygoods Reporter and Merchant Economist, Dry Goods Reporter and Midwest Merchant Economist

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Publisher description
Sample text
Biography of Madam C. J. Walker (born Sarah Breedlove) told by one of her descendants. Includes extensive endnotes and bibliography .

This book traces the development of the cosmetics and beauty industry in the 20th century. Attention is paid to a few of the more well known companies such as Elizabeth Arden, Max Factor, Helena Rubinstein, Estée Lauder, and Mary Kay. Other areas of discussion are the health/safety aspect of cosmetics as well as the nature of selling and advertising cosmetics.

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This title explores the political, social, and racial implications of the business in the business of producing and marketing beauty products for African American women.
In addition to the cultural discussion there is information about the role of black-owned businesses in African American communities and the differences between black-owned and white-owned manufacturers of beauty products.

1884 edition available online from Biodiversity Heritage Library External
1779 edition available online from Internet Archive External
One of the earliest known books on the making of cosmetics and other beauty products.

Holdings: 1999-1999
These are market research reports.

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Publisher description
The lives and rivalry of two of the early pioneers of the cosmetics industry. Helena Rubinstein was born in Poland, Florence Nightingale Graham (later Elizabeth Arden - the name of her first shop) was born in Canada. Business contemporaries, both were self-made millionaires, and women in industry at a time when women had little power in the business world.