When researching the industry it may be helpful to keep in mind a few of the things that are particular to it, here are just a few to help you focus your research:
Tracking of sales is done industry wide, but data is often broken by cosmetics, skin care, etc.. However, data can often be found for more specific products categories. One interesting barometer that developed in the 1930's is the lipstick effect. This is a theory that women will still buy lipstick as a little luxury even when money is tight. Sometimes nail polish is considered similar to lipstick.
To know the industry is to understand the companies that make up the industry.
There are several companies that own a number of brands. Who owns what changes over time External but below are listed some of the major cosmetics firms and their brands, as shown on their web sites as of November 2018. For those companies that are U.S. public companies, additional information about the companies, including SEC filings, annual reports, press releases, current news, and company history may be obtained from the U.S. Securities and Exchange Commission (SEC) web site.
This is a selected list of brands from a selected list of companies. To look for additional brands, the commercial site like Sephora, External Ulta, External Bluemercury, External and others can be helpful.
|L’Oréal Paris||Lancôme||Mabelline New York|
|Helena Rubinstein||Biotherm||Shu Uemura|
|Kiehl's||Ralph Lauren||Georgio Armani|
|Vikto & Rolf||Cacharel||YSL Beauté|
|The Body Shop||IT Cosmetics||Urban Decay|
|Estée Lauder External|
|Estée Lauder||Becca Cosmetics||Aramis|
|Bobby Brown||La Mer||Aveda|
|Donna Karan (DKNY)||Bumble and Bumble||Joe Malone|
|Michael Kors||Smashbox||Tom Ford|
|Too Faced||Deciem (The Ordinary, NIOD)|
|Boots||No. 7||Soap & Glory|
|Max Factor||Sally Hansen||Cover Girl|
|Proctor & Gamble External|
|Moet-Hennessy Louis Vuitton (LVMH) External|
|Parfums Christian Dior||Fresh||Parfums Givenchy|
|Marc Jacobs Beauty||Benefit Cosmetics||Fenty Beauty by Rihanna|
|Make Up For Ever||Kat von D Beauty||Guerlain|
|Shiseido Group External|
|Laura Mercier||Drunk Elephant|