Of special interest is the entry "Depression Trends in Advertising," from pages 472 to 474.

An overview of marketing from 1920-1940. Of special interest is the chapter “Advertising in Overalls: Parables and visual clichés of the Depression” (pp. 285-334). Marchand takes special interest in the aspirational “Democracy of Goods”-inspired advertising that was popular during the Great Depression and argues that advertising from this era had a distinctive visual identity: advertising “‘loud,’ cluttered, undignified, and direct” in contrast to the sleekness of advertising during the preceding decade’s boom years (300). He notes the popularity of “candid” conversational ads on radio and in comic strip-style print ads.

The second half of chapter 1 and the first half of chapter two span the shifts in advertising from the 1920s to the 1930s and parses the shifts in aspirational advertising before and after the 1929 stock market crash.

"Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. [... It describes] the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives" —From publisher’s description.

This book follows the evolution of corporations' portrayal of themselves to the American public from the turn of the 20th century through 1945. "Marchand examines the rhetorical and visual imagery developed by corporate leaders to win public approval and build their own internal corporate culture. In the "golden era" of the 1920s, companies boasted of their business statesmanship, but in the Depression years many of them turned in desperation to forms of public relations that strongly defended the capitalist system" —From publisher’s description.

This book examines "how the American advertising industry portrays anyone other than the white American mainstream--African Americans, women, Native Americans, tourists of many nationalities, all of whom have come to be known as "the other''--in its print media" —From publisher’s description. Of special interest are Chapter 3: "Representations of Others, Part 1: Advertisements in the 1929 National Geographic Magazine and Chapter 6: "An Exposition of Twentieth-Century Print Advertisements: Depictions of African Americans."

This book is a sweeping overview of Black consumers and businesses in the 20th century. Of special interest is the book's first chapter, "The Birth and Development of the African American Consumer Market, 1900-1940," which describes how organizations like the National Negro Business League and its affiliate the Colored Merchants Association worked to promote Black-owned businesses through conducting consumer research surveys, aiding local businesses to pool their advertising budgets and organize campaigns and more. Weems describes the indifference and hostility of white-dominated advertising agencies, trade organizations and publications, who largely ignored Black consumers throughout the 1920s and '30s beside a handful of articles in Advertising and Selling which were largely condescending and devoid of substantive consumer research. The book's appendix, which replicates the National Negro Business League Black Consumer Questionnaire of 1931, is also of interest. The first chapter of the book is freely available on Google Books.External

"Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States" —From publisher’s description.

This book is a "social and cultural history of the rise of consumer credit" between 1890 and 1940. Of special interest is Part 3: "Getting Credit: The Legitimization of Consumer Debt," especially Chapter 6: "Consumer Credit in the Great Depression," although Part 2: "Getting the Goods: The Making of a Credit Revolution" provides a helpful look at the rise of installment buying in the 1920s.

A multi-author collection of research on 20th century consumerism and advertising. Of special interest is Chapter 2 by McGovern entitled “Democracy and political identity in the consumer society: Consumption and Citizenship in the United States, 1900-1940” pages 37-58. The chapter is a sort of overview-literature review, and has footnotes with extensive references to the existing literature on the rise of consumerism, the history of American advertising, and their influence on and reflection of broader American culture. Chapter 4 “Consumer research as public relations: General Motors in the 1930s,” Chapter 5 “The New Deal State and the making of citizen consumers,” and Chapter 10 “Gender, generation, and consumption in the United States: Working-class families in the interwar period” are also of interest.

This book describes the rise of modern American consumerism from the 1890s through the end of Herbert Hoover's presidency in 1933. Of special interest is Part III: "Managing a Dream Culture: 1922-1932," which includes Chapter 12: "Herbert Hoover's Emerald City and Managerial Government." Leach describes the development of the commercial "pageantry employed to entice Americans into the pleasure of consumption and indulgence" that helped "create and disseminate a new mentality predicated on acquisition and consumption as a means of achieving happiness" —From publisher’s description.

A book that groups historical documents by theme and era, accompanied by analytical essays. Of special interest are chapter 7 "Advertising and the Culture of Consumption, 1880-1930" followed by Roland Marchand's essay "Early Advertising Methods," and chapter 9 "Radio Enters the Home: 1920-1942" followed by Susan Smulyan's essay "Paying for Radio by Selling Time."

"Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s." —From publisher’s description.

Discusses the cultivation and development of markets within the U.S. from the 1880s through the first half of the 20th century through increasingly sophisticated marketing. Chapter 7 “The New Retailing” discusses the rise of chain stores and mail-order catalogs in the decades leading up to the Great Depression. It also includes a discussion of local merchants' resistance to their new competitors, which included local "trade-at-home" campaigns in the early 1930s.

Chapter 5, “The Depression and War Years, 1930-1945” examines the development of radio advertising and different marketing approaches in print media over the course of the 1930s, including photojournalism and the return of the “hard sell.” Includes full-page black-and-white images of many advertisements.

A three-volume study of advertising in the United States. Of special interest is Volume 1 "Creating Advertising Culture: Beginnings to the 1930s"'s essay "Advertising and the Great Depression" by Brittni Borrero, as well as Volume 2's chapters 13-14 about magazine advertising.