The titles on this page provide statistics and trends on consumers. Suggested subject headings for searching the catalog are listed at the bottom of the page.
Books on consumer behavior and target marketing cover key concepts, usually from a marketer or market researcher's point of view. Some books specifically look at data trends and include statistics on consumers. The following are just a few of the titles on these topics, which link to fuller bibliographic information in the Library of Congress Online Catalog. Links to additional online content are included when available.
Academic journals are another source for statistics. While some of these research articles may have a narrow focus and therefore the data might not cover all the variables of your specific market, they provide excellent insights into consumer behavior that may relate broadly to your topic or industry. The following titles link to fuller bibliographic information in the Library of Congress Online Catalog. Links to additional online content are included when available.
Additional works on consumer research in the Library of Congress may be identified by searching the Online Catalog under appropriate Library of Congress subject headings. Choose the topics you wish to search from the following list of Library of Congress subject headings to link directly to the Catalog and automatically execute a search for the subject selected. For assistance in locating the many other subject headings which relate to this subject, please consult a reference librarian.