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Doing Consumer Research: A Resource Guide

Primary Market Research

Most of the resources in this guide focus on published surveys and studies, also known as secondary sources. The data available may not cover a particular demographic or niche industry so companies or researchers will often need to conduct their own surveys and focus groups to get feedback from their specific market for an existing or potential product or service. The resources on this page offer guidance on best practices for conducting this primary market research. 


The following titles link to fuller bibliographic information in the Library of Congress Online Catalog. Links to additional online content are included when available.


Use directories to find market research companies.

Market Research Associations