Breakthrough Nonprofit Branding by Jocelyne Daw; Carol Cone
Call Number: HD62.6 .D39 2011
A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way people view and support it. Shows how to optimally define what your organization stands for to differ ieniate, create value and breakthrough Explains how to build loyal communities inside and outside ofyour organization to increase social impact Features seven principles for transforming a brand fromordinary trademark to strategic advantage Includes case studies of eleven breakthrough nonprofit brandsand transferable ideas and practices that nonprofits of any size,scope or experience can implement Other title by Daw: Cause Marketing for Nonprofits: Partnerfor Purpose, Passion, and Profits A practical road map and essential tool for nonprofit leaders,board members, and volunteers, this book reveals the vitalprinciples you need to know to build and manage your organization'smost valuable asset - its brand. In today's highlycompetitive nonprofit world, building a breakthrough brand is nolonger a "nice to do," but the new imperative. Jocelyne Daw, a pioneer and leader in buildingbusiness and community partnerships has over 25 years of nonprofitleadership experience. Carol Cone, named by PR WEEK as the most powerfuland visible figure in the world of cause branding, has been linkingcompanies and causes for over 25 years.