A reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship.

This Fifth Edition takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development including business, creative, technical, and production planning. This new edition is more global in scope and covers new technologies continue to shorten the product development calendar.

The book covers the full supply chain as well as supply chain management, and competitive strategies. Specific topics include: sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, etc. There are case studies, a Career Glossary.

Chapters Include: Sustainable Fashion Sportswear Consumption -- Analysing the Consumer Behavior Regarding Sustainable Fashion Using Theory of Planned Behavior -- The Impact of Knowledge on Consumer Behaviour Towards Sustainable Apparel Consumption.
Part of the series Textile Science and Clothing Technology. Available onsite via Stacks.

Thomas, the style and cultural reporter for Newsweek, takes a hard-hitting look at the world of new luxury, and argues that globalization and corporate greed have ensured that old-time manufacturing has bowed to sweatshops and wild profits to produce mediocre merchandise. Description from publisher

An overview of new insights into consumer behavior mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society.

This encyclopedia presents entries from A to Z and surveys clothing and body adornment, and examines the origins of clothing, the development of fabrics and technologies, and the social meanings of dress. It also presents information on representative costumes from a wide variety of historical eras. The longer essays provide cultural context: class, gender, sumptuary laws, costume design for stage and screen, advertising; fashion careers; ecclesiastical dress; military uniforms; etc.

This seminal text demystifies the terminology of working in the fashion industry today, providing definitions of processes, techniques, features, and even some historical terms that you need to know. The dictionary now includes coverage of sustainability, smart materials, new technologies, and processes. This book has been reorganized in a purely alphabetical order for easy reference. Lavishly illustrated with over 800 illustrations capturing the styles and details of fashion, this reference work is a must have for students, designers, fashion merchandisers, librarians, and fashion enthusiasts.

Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry.Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage. Exploring the key challenges and opportunities for today's fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online lecture slides, this is an essential resource for fashion students. Description from the publisher.

This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations - including Off-White, Nike and Zara, as well as leading luxury brands - the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points. Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion. - Description from the publisher
Title is available onsite electronically via Stacks and the database Taylor & Francis eBooks.

A behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer and includes advice from fashion luminaries.

Available onsite via Stacks.
Chapters include: Part I. Fashion rising -- The birth of fashion entrepreneurship (1845-1895) -- Fashion, art, and beauty (1895-1914) -- Part II. Fashion diffusion -- Fashion amid war and depression (1914-1945) -- The golden age of haute couture (1945-1959) -- The changing face of the fashion business (1960s onward) -- Part III. Fashion entrepreneurship: theory and practice -- Building the fashion firm: entrepreneurial capabilities for fashion business success -- The fashion entrepreneurship model: dynamics creating sustainable competitive advantage -- Fashion business models: entrepreneurial drivers, opportunities, and challenge.

An investigation into the damage wrought by the colossal clothing industry and the grassroots, high-tech, international movement fighting to reform. What Should I wear? It's one of the fundamental questions we ask ourselves every day. More than ever, we are told it should be something new. Today, the clothing industry churns out 80 billion garments a year and employs every sixth person on Earth. Historically, the apparel trade has exploited labor, the environment, and intellectual property--and in the last three decades, with the simultaneous unfurling of fast fashion, globalization, and the tech revolution, those abuses have multiplied exponentially, primarily out of view. We are in dire need of an entirely new human-scale model. Bestselling journalist Dana Thomas has traveled the globe to discover the visionary designers and companies who are propelling the industry toward that more positive future by reclaiming traditional craft and launching cutting-edge sustainable technologies to produce better fashion. In Fashionopolis Thomas sees renewal in a host of developments, including printing 3-D clothes, clean denim processing, smart manufacturing, hyperlocalism, fabric recycling--even lab-grown materials. From small-town makers and Silicon Valley whizzes to such household names as Stella McCartney, Levi's, and Rent the Runway, Thomas highlights the companies big and small that are leading the crusade. We all have been casual about our clothes. It's time to get dressed with intention.Description from publisher

Looks at contemporary promotional practice within the fashion industry including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation.

This title provides a comprehensive guide to the entire supply chain management process as it relates to the fashion industry; how fashion supply chains work from raw material to finished product, and how generic supply chain concepts are applied in the fashion context. It focuses on contemporary strategic issues with which the sector is currently confronted, some of its current challenges and the innovative ways the sector has developed to respond to these challenges. Concepts such as sustainability, fast fashion, raw materials, logistics and reverse logistics, costing, lean and agile manufacturing and other supply chain strategies are expertly covered in this work, with each area underpinned by the new technologies required to support supply chains in the fashion industry. Each chapter is complemented by an in-depth case study from a relevant global organization so that readers can gain real-world insight, alongside pedagogy to aid student comprehension, including quizzes, end-of-chapter activities, and role play scenarios. This key work is an essential textbook for students studying fashion supply chain, operations, and logistics as part of fashion management undergraduate and postgraduate degrees. - Description from the publisher This title is available via the Taylor & Francis ebooks database.

Chapters include: Fast fashion and Sustainable consumption -- Luxury and fashion brand communication differentiation for sustainable consumer -behavior -- Fashion Brands and Consumers approach towards Sustainable Fashion -- Motives of Sharing: Examining Participation in Fashion Reselling and Swapping Markets.
Part of the series Textile Science and Clothing Technology. Available onsite via Stacks.

The manufacturing and distribution of textiles and apparel products is a truly global industry, making it crucial to understand current political, social, and economic developments within the international marketplace. Going Global offers a comprehensive framework and approach to understanding the global textile and apparel industries, trade, and markets. This framework is used to holistically examine the global sourcing of textiles and apparel in the context of supply chain sustainability, while exploring the roles and specializations of world regions and selected countries that are major players in the textile and apparel marketplace. New to this Edition: -Comprehensive updates to country profiles and their specializations -Brand new Industry Profile feature with interviews from sourcing industry professionals -New and updated case studies help readers apply concepts to real-world scenarios Instructor Resources. - Description from the publisher

The catalog record has the table of contents, but this book explores the effective management procedures within the fashion industry through a series of articles written by people.

Topics covered include- consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, etc.

Has profiles on the top 350 companies in the Apparel & Textiles Industry and names the top trends changing for the mid term. Also includes key statistics, forecasts, etc. You can see more about what is in the annual publication at the company's website. Their YouTube channel also offers videos like "The Future of the Retail Chain Stores Industry" and "Apparel, Clothing and Textiles Industry: Globalization, Outsourcing, Retailing and E-commerce Trends."

This collection of original essays in eight parts written by scholars from across the world and a variety of disciplines.
Title is available onsite electronically via Stacks and the database Taylor & Francis eBooks.

Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar's Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing; a manifesto which encourages retailers to switch their approach from a strategy that is based around transactions to one that is based around customers. Logic dictates that there is no one single strategy that will work for all retailers; some of them may indeed benefit from investing in e-retailing solutions and the Internet but for others, success will lie in developing a service based on customer experience or one with some apparently bespoke elements; a strategy to appeal to customers as individuals. Shopping 3.0 examines all these changes. It sketches the world of consumers; those who make their purchases from the comfort of their armchair and those who enjoy shopping with friends. Cor Molenaar explores the impact of changing consumer attitudes to shopping; the role of new technology in future retailing and the changing face of both city centre and out of town shops and malls. Shopping 3.0 offers a welcome helping hand for retailers, both physical and web-based shopkeepers; something to help you make sense of the ongoing revolution in shopping and to plan or adjust your business strategy to enable you not just to survive but to thrive in a world that will look very different in a few years time. - Description from publisher

The 5th Edition, is a blend of practical and creative problem-solving activities to carry students well beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box using Bell's "Look-Compare-Innovate" model. New to This Edition, 30% new full color photographs showcase the best examples of award-winning global visual merchandising, Design Gallery features discuss the design principles used in store displays, including Bergdorf Goodman (NYC), Tory Burch (LA), Dolce & Gabbana (Hong Kong) and Printemps (Paris); New sections on digital tools including Mockshop and CAD programs (Chapter 5); Kantar Retail Virtual Reality (Chapter 10); and WindowsWear PRO (Chapter 12); Updated information on LED lighting, decorative lighting and current trends in lighting (Chapter 9) - Description from the publisher

This title is broken into four parts. Part I of the book examines sustainability in the supply chain by identifying the three pillars of sustainability (social, economic and environmental) and considers how fashion brands are innovating in this area. Part II looks at fashion logistics and supply chain operations by assessing fibre, yarn and fabric considerations, logistical issues for both garment production, and service delivery, stock control, transportation, barriers and risks. Part III develops the logistics theme further by identifying recent trends and case studies that highlight agility and lean management structures, and the application of transparency enhancing radio frequency identification (RFID). This section further applies modelling and simulation techniques from the automotive and pharmaceutical industries to the fashion sector. Part IV considers how sustainability can be embedded into the multi-tiered fashion supply chain and its selling environment. - Description from the publisher This title is available via the Taylor & Francis ebooks database.

Chapters include: Emergence of sustainability and its management in the fashion industry; Sustainable fashion (consumer view); Sustainable fashion (company view) and a number that are part of a section titled "Managing sustainable fashion through design" This title is available via the Taylor & Francis ebooks database.

This text book looks at how do consumers decide what to buy and what drives them to choose one brand over another? The catalog record does have a table of contents.