The gig economy uses various marketing tactics to attract gig workers through social media platforms like Facebook, Instagram, and LinkedIn. These platforms reach billions of users daily, connecting them to a larger audience market and making it easier to connect with people looking to hire or work. 

Digital platform companies advertise to the gig community through several avenues, such as networking events, digital apps, social media, advertisements, and word of mouth. The companies offer discounts and promotions to encourage user involvement and help gig workers market their services for job opportunities. Companies partner with one another to boost their services, increase brand recognition,  and customer engagement.

If you're interested in marketing, we have guides that cover advertising and using social media as marketing tools. These resources are valuable for those looking to learn more about these topics.