This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. The authors argue that many green products now offer the total package--a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.

This book considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area.

Paper or plastic? Organic or conventional? In a world that is rapidly going "green," how does the average person make decisions that are smart for the family--and good for the planet? The Green Guide is here to help, with the concepts and choices for Earth-conscious living. Presented in concise, information-packed chapters, this resource touches on every aspect of our lives, from grocery shopping to housecleaning to work, travel, and investing--enabling consumers to make informed decisions and simple changes that impact the planet in big ways. Easy-to-follow information and hundreds of fascinating sidebars, fact boxes, and other key elements recommend how you can replace unhealthy and environmentally damaging practices and products with more wholesome, comfortable, and aesthetically pleasing alternatives.

Every day we are inundated by propaganda that claims life will be better once we are connected to digital technology. Poverty, famine, and injustice will end, and the economy will be "green." All anyone needs is the latest smartphone. This book takes a critical look at contemporary gadgets and the systems that connect them, shedding light on environmental risks. Contrary to widespread claims, consumer electronics and other digital technologies are made in ways that cause some of the worst environmental disasters of our time - conflict-minerals extraction, fatal and life-threatening occupational hazards, toxic pollution of ecosystems, rising energy consumption linked to increased carbon emissions, and e-waste. Nonetheless, a greener future is possible, in which technology meets its emancipatory and progressive potential. How Green is Your Smartphone? encourages us to look at our phones in a wholly new way, and is important reading for anyone concerned by the impact of everyday technologies on our environment.

As we become a more digital society, the gains that have been made for the environment by moving toward a paperless world with more and more efficient devices will soon be or already have been offset by the number of devices in our lives that are always using energy. But many don't think about the impact on the environment of the "Internet of things." Whether it's a microwave connected to the internet, use of Netflix, or online shopping, these technological advances have created new impacts that the people who are most well-versed in these issues haven't considered. In INCONSPICUOUS CONSUMPTION, Tatiana Schlossberg reveals the complicated, confounding and even infuriating ways that we all participate in a greenhouse gas-intensive economy and society, and how some of the biggest and most consequential areas of unintended emissions and environmental impacts are unknowingly part of our daily activities. She will empower people to make the best choices that they can, while allowing them to draw their own conclusions.

The present economic system requires us to consume and throw away more and more goods. Yet often it's our desire, and the best interests of the environment, for these goods to last. The contributors to this book, who comprise many of the most significant international thinkers in the field, explore how longer lasting products could offer enhanced value while reducing environmental impacts. If we created fewer but better quality products, looked after them carefully and invested more in repair, renovation and upgrading, would this direct our economy onto a more sustainable course? The solution sounds simple, yet it requires a seismic shift in how we think, whether as producers or consumers, and our voracious appetite for novelty. The complex range of issues associated with product life-spans demands a multidisciplinary approach. The book covers historical context, design, engineering, marketing, law, government policy, consumer behavior and systems of provision. It addresses the whole range of consumer durables, as well as the re-use of packaging. Longer Lasting Products provides policy makers, those involved in product design, manufacturing and marketing, and all of us as consumers, with clear and compelling guidance as to how we can move away from a throwaway culture towards an economy sustained by more durable goods.

This book looks at the high rate of novelty consumption among affluent consumers that poses a serious threat to an environmentally and socially sustainable future. The author discusses sustainable consumption from a stress perspective, adding an embodied understanding to the sustainability-related consumption challenges that we face today. A stress perspective on affluent consumption differs from current understandings on consumption, as it fully acknowledges the consumer as having a body (including a mind) that reacts to the numerous product offerings and retail spaces, both physical and online. A stress perspective can explain how our bodies try to cope with an overload of perceptual input provided by advertising messages, product launches and even store structures. This book may be of interest to students and researchers of consumer psychology, sustainable consumption studies, sustainable marketing and markets as well as sustainable development more generally.