Jessica Alba (1981-). In 2012, actress and businesswoman Alba co-founded the eco-friendly Honest Company, a Santa Monica based consumer products company that offers affordable home care, baby care, personal care and beauty products. In 2013, Alba authored the best-selling book The Honest Life.

Chef José Andrés (1969-). In 2010, Spanish born José Ramón Andrés Puerta founded World Central Kitchen, a non-profit providing meals in response to humanitarian, climate, and community crises following a devastating earthquake in Haiti. Andres is a Washington, DC based chief and restauranteur with a series of books and a successful TV show.

Emilio (1953-) and Gloria Estefan (1957-). Emilio Estefan is a Cuban born musician and producer who has received 19 Grammy Awards. Gloria Estefan is a singer, actress, author, businesswoman who has received 8 Grammy Awards and is one of the best selling female singers of all time. The Estefans began performing together in a group called the Miami Latin Boys, which later became the Miami Sound Machine in 1977. The Estefans are restauranteurs and authors. Founded in 1997, the Gloria Estefan Foundation promotes education, health, and cultural development.

Selena Gomez (1992-). Selena is an actress, singer, producer, and businesswoman. In 2002, she started as a child actor in the children's television series Barney & Friends and went on to become a teen idol in the series the Wizards at Waverly Place (2007-2012). In 2010, Selena released her first fashion collection and in 2013, she released a solo debut album. Salina, whose father is Mexican-American, has been involved in philanthropy, including working with UNICEF.

Jennifer Lopez (1969-).The Latin pop culture icon has sold more than 80 million albums, and her films have grossed more than $1 billion. The Puerto Rican American Idol star, also made a fortune on TV royalties, her beauty brand, clothing line, and endorsement deals. J.Lo has supported numerous charities, and in 2021, launched Limitless Labs, a philanthropic organization that supports and empowers Latina entrepreneurs and business owners.

Cesar Milan (1969-). Known as the Dog Whisperer, Cesar is a Mexican-American dog-trainer who is a best selling author and television personality. The dog expert created the Cesar Milan Foundation to connect youth with animals and to run the Dog Psychology Center, which assists rescued dogs.

Beto Perez (1970-). Beto is a Colombian-born dancer, choreographer, and businessman best known for creating the exercise program Zumba. Zumba Fitness has released a series of albums and helped popularize a number of Latin music genres. Perez released a fashion line of Zumbawear.

Linda Rodstandt (1946-). An 11-time Grammy Award winning American singer and performer of diverse musical genres, including country, rock, and Latin music, having recorded 24 studio albums, and sold over 100 million records. Ms. Rodstandt retired after loosing her ability to sing due to a neurodegenerative disease and published a book Simple Dreams: A Musical Memoir and recorded a documentary Linda Rodstandt: The Sound of My Voice about her experiences.

Desi Arnez (1917-1986). Desi was a Cuban-born American bandleader, actor, writer, director, and television producer who played Ricky Ricardo on the television sitcom "I Love Lucy" in which he co-stared with Lucille Ball. Arnaz and then-wife Ball co-founded Desilu Productions, a TV production company in 1950.

Romana Acosta Bañuelos (1925-2018). Romana created the multimillion dollar Ramona's Mexican Food Products, Inc after founding a successful tortilla factory. She was a co-founder of the Pan American National Bank in East Los Angeles, and served as the first Latina Treasurer of the United States from 1971-1974.

Maria Gertrudis Barceló (1800-1852). Barceló, known as "La Tules," was a Mexican-American businesswoman, saloon and real estate owner, as well as a master gambler, who was located along the Sante Fe trail in New Mexico. She was written about in travel writings and newspapers, and was colorfully portrayed in subsequent media.

Roberto Goizueta (1931-1997). Goizueta was a Cuban-born businessman who lead the Coca-Cola company to market dominance as chairman, president, and Chief Executive Officer from 1980-1997. He established the Goizueta Foundation to provide opportunity through previously established education endowments, primarily through early learning and K-12 initiatives.

Selena Quintanilla Perez (1971-1995). Selena brought American Tejano music into the mainstream market as a singer and performer, re-defined Latin music, and became a best-selling female artist. Selena designed and manufactured a line of clothing and opened up boutiques equipped with beauty salons, making contributions to fashion.

Federico Jose Ronstadt (1868-1954). Federico was a prominent businessman, political and cultural figure in Tucson in the early 20th Century, owning a carriage company, a hardware store, and automobile dealerships.

Don Prudencio Unanue (1886-1976) and his wife Carolina (1890-1984), both Spanish immigrants, founded Goya Foods, which distributed olives, olive oils, and sardines in 1936 in New York City. The family-owned business has expanded to include a variety of Spanish foods and is the largest Hispanic-owned food company in the United States.

Don Vicente Martinez Ybor (1818-1896). Cigar industrialist Don Vicente Martinez Ybor relocated his hand-rolled cigar manufacturing business Ybor & Co. to what is now known as Ybor City, FL. Ybor and other cigar industrialists founded area businesses, including: a streetcar line, grocery stores, apartments, warehouses, gas stations, an insurance company, a road paving service, and Ybor City Brewing Company. Ybor built small houses that his workers could purchase at cost as a way of increasing staff retention and improving worker satisfaction.