Skip to main content

Doing Industry Research

Research the Companies

When doing Industry research you will need to research the companies that are part of the industry.

Not only does that mean you will know the players, but in some cases the information that the companies say about themselves and what they say about the industry as a whole when used with that same information from other companies and what is found doing other research, will be a way to develop your own "market research" report if you can't afford to buy one from a large vendor.

The "Doing Company Research Guide," also prepared by Business Reference staff, will include a lot more information, sources, and strategies for company research.