Skip to Main Content

Influencer Marketing: A Research Guide

News and Journals

Publications that focus on social media, technology, and marketing are good starting places for finding the latest on influencer marketing. Additionally, general interest magazines and newspapers, such as The Atlantic, National Review, Vox, The New Yorker, and The New York Times publish articles on social media influencers and influencer marketing trends. This page covers useful social media news websites, podcasts, magazines, academic journals and subscription databases.

Social Media News Websites and Podcasts

The following news websites post up-to-date content on social media marketing, which includes stories about using influencers as a promotional strategy.

Magazines and Academic Journals

The periodicals listed below are available though subscription databases at the Library of Congress, and must be accessed on-site or using another public or academic library's subscription access. The links below will display fuller bibliographic information in the Library of Congress E-Resources Online Catalog as well as links to the subscription databases. When some articles are freely available through the publisher's website, the link is provided below.

Subscription Databases

Subscription databases are a useful way to search multiple publications at one time. For influencer marketing, business and communication databases are the most relevant. The subscription resources marked with a padlock are available to researchers on-site at the Library of Congress. If you are unable to visit the Library, you may be able to access these resources through your local public or academic library.