This page lists the websites for both U.S. and international marketing associations. Some associations in related fields such as public relations and advertising are also included as their missions overlap with marketing.
The 4A’s is the national trade association of advertising agencies. They ‘…help empower members to deliver insightful creativity that drives commerce and influences culture, all while moving the industry forward’.
The American Advertising Federation ‘protects and promotes the well-being of advertising’. It has more than 200 local clubs, with more than 40,000 members.
The AMA calls itself ‘the essential community for marketers’ and has a large membership base of over 30,000 members. It formed in 1937 from the merger of two organizations, the National Association of Marketing Teachers and the American Marketing Society.
Founded in 1999 as the Association of Asian American Advertising Agencies (5As), their mission is "to advance the Asian American marketing and advertising industry for Asian American consumers through education, advocacy, promotion, and increased collaboration of all industry stakeholders including but not limited to marketers, agencies, research partners and media."
The Association of National Advertisers (ANA) offer advocacy, innovation, education and connections to help marketers seize the full potential of their data. Combined with DMA (Data Marketing and Analytics, formally the Direct Marketing Association).
BMAA started in 2017, originally as an Atlanta-based group, but has since spread nationally to connect Black marketing professionals with industry resources.
Founded in 1996 as the Association of Hispanic Advertising Agencies, and later known as AHAA: The Voice of Hispanic Marketing, they later changed their name to the Hispanic Marketing Council.
Launched in April 2019, the mission of FAAAM is to connect African American marketing and advertising professionals and ensure authentic representation of African American culture in brand marketing.
As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. Formed through the merger of CASRO (founded in 1975) and MRA (founded in 1957).
The IAB ‘empowers the media and marketing industries to thrive in the digital economy’. Its membership is comprised of more than 650 leading media companies, brands, and the technology firms.
NAI is a non-profit organization that is the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising.
PRSA is a national organization for public relations professionals. In addition to workshops and conferences, they offer an accreditation in public relations.
The BCMA is the leading global member association for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry.
The IAA asserts it is the ‘world’s most influential network of marketing and marketing communications professionals’. It has a presence in 56 countries around the world.
Founded in 1955, IPRA is a network for PR professionals. IPRA developed a code of conduct to provide an international ethical framework for PR professionals. It is also the organizer of the Golden World Awards for Excellence.
IMA is one of the fastest growing Internet marketing groups in the world. It is underwritten by corporate partners to provide members an opportunity to learn, engage and define Internet Marketing best practices without making a financial commitment.
The MMA’s mission is to enable marketers to drive innovation and enduring business value in an increasingly dynamic and mobile connected world. Comprised of over 800-member companies globally and 14 regional offices.
The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals.
