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Marketing Industry: A Resource Guide


The titles on this page represent a wide range of publications on marketing topics, such as the history of the profession, marketing theory, and marketing and branding strategies. More titles can be found on the guide to Doing Consumer Research. Some authors frequently publish on marketing topics; to see their other publications, click on the author's name in the catalog record. The following titles link to fuller bibliographic information in the Library of Congress Online Catalog. Links to additional online content are included when available.