Rankings and Awards

*Trophies.* [Between 1913 and 1917]. Harris & Ewing photograph collection. Library of Congress Prints and Photographs Division.

There are a number of awards related to marketing efforts, including excellence in advertising or marketing in a particular medium. Rankings of agencies are highly subjective and, because of the multi-faceted components to marketing, can be difficult to compare. Trade publications are usually a good source for rankings, and links to annual lists have been included on this page as appropriate.

Effie Index External
Since 1968, the Effie Awards have been honoring Ideas that Work globally. Now in its ninth year, the Global Effie Index identifies and ranks the most effective agencies, marketers and brands by analyzing finalist and winner data from more than forty-five national & regional Effie Award competitions.
Ad Age Agency Report 2019: Rankings And Analysis External
Subscriber only. Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. It has been published every year since 1945.
WARC Creative 100 External
The WARC Creative 100 (the successor to the Gunn 100) tracks the performance of campaigns, brands and agencies in advertising creativity competitions around the world. The rankings are a benchmark for creative excellence, allowing marketers to compare their performance with that of their peers.
MARCOM Awards External
Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 6,000 print and digital entries are submitted from dozens of countries.
AME Awards External
New York Festivals AME Awards celebrates risk-taking work and brave campaigns that achieve the essential mission of making the clients products and services successful.
The Stevie Awards External
The Stevie® Awards are the world's premier business awards. They were created in 2002 to honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide.
IAB MIXX Awards External
“The IAB MIXX Awards recognizes and celebrates the year’s best interactive marketing. Winning work ultimately serves to educate the marketplace about what works and why in digital marketing, as well as inspire the community by pointing to future trends and where the industry is heading.”
The Clios External
For 60 years, The Clios have been celebrating creative excellence in advertising. Because these awards are so established, that means you have a bouquet of categories to consider, including: Brand & Corporate Identity, Banners & Rich Media Advertising, User Experience, Film / Video, Copywriting, Microsites, Websites, and even Virtual/Augmented Reality.

Marketing Industry: A Resource Guide

Rankings and Awards