Trade publications are excellent sources for current trends in the marketing industry, including news about brands, agencies, and marketing campaigns. While historically these publications were in print only, many now only exist in a digital format. The following titles link to fuller bibliographic information in the Library of Congress Online Catalog. Links to additional online content are included when available. See also the list of Historical Marketing Trade Publications at the bottom of this page.
The following external websites link to additional trade journals published online.
When doing historical research on the marketing industry, trade publications are excellent records of news and trends. The following titles are no longer actively published, but the Library holds many years of archived issues in print. The titles link to fuller bibliographic information in the Library of Congress Online Catalog.
Advertising & Selling was absorbed by Advertising Age in 1958. Advertising & Selling (1909-1948) was continued by Advertising Agency and Advertising & Selling (1949-1954), which in turn became Advertising Agency (1954-1955). This was continued by Advertising Agency Magazine (1955-1957) and finally Advertising Agency (1958).