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Small Business Hub: A Research Guide for Entrepreneurs

Grow Your Business

When you're ready to expand your business, that might mean offering your product or service to a larger market. Some of areas will repeat -- does the new market different from your current one? Do you need to hire more employees? Find a second physical location? Source additional material?

Separate pages for international and franchising topics are located within this area.

Tips

Starting points:

  1. Find differences between your current market and new market in terms of consumer preferences
  2. Research costs of doing business in a larger or new market

Suggested strategies:

  • You might have a geographic market in mind: In that case, use geographic limiters to find information on consumers and business costs.
  • You might have a category of consumer: Use that category to find the appropriate geographic market (for example, if you are starting a childcare business, you may want to find locations with high number of households with children).

Select Resources

The following materials link to fuller bibliographic information in the Library of Congress Online Catalog. Links to additional online content are provided when available.

These are freely available online sources provided by government agencies, trade publications, and organizations.