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Small Business Hub: A Research Guide for Entrepreneurs


A franchise is an individually owned business that for a fee, allows the franchisee to use the name and trademarks, and to sell the products or services of a corporation. While a business owner may have decided to use franchises to reach more customers, increase market share, and/or shift responsibility for personnel and site-specific decisions, they still need to provide support to the franchisee. The Federal Trade Commission requires a franchisor to give Uniform Franchise Offering Circular (UFOC) to potential franchisees.


Starting points:

  1. Find local regulations and laws on franchises.
  2. Research the type of financial and management support necessary.
  3. Revise your business plan to include a franchise.
  4. Register your trademark, or check your trademark protections.

Suggested strategies:

  • Use article databases and news websites to find information on franchises in your industry, or related industry
  • Alternatively, search for "local franchises" to find information on franchises that are geographically close to one another.
  • Legal books on starting a business often include chapters on franchises.

Select Resources

The following materials link to fuller bibliographic information in the Library of Congress Online Catalog. Links to additional online content are provided when available.

These are freely available online sources provided by government agencies, trade publications, and organizations.