At the heart of a good small business is an appealing product or service. Not only must any offering be visually or aesthetically pleasing in the way it is labeled, it crucially must also fulfill a need or want for the customer, with a satisfactory level of quality. If these aspects come together, it is much easier to build a strong brand, and market that accordingly through promotion. The following resources may assist those researching what attracts customers to a product or service, and how to make it best meet their wants or needs.
The following materials link to fuller bibliographic information in the Library of Congress Online Catalog. Links to additional online content are provided when available.
The subscription resources below marked with a padlock are available to researchers on-site at the Library of Congress. If you are unable to visit the Library, you may be able to access these resources through your local public or academic library.
These are freely available online sources provided by government agencies, trade publications, and organizations.
The following guides were created by the Library of Congress to give an in-depth list of resources on a specific topic.