Regardless of the product or service offered, almost all businesses must engage in some form of promotional activities for their product. Traditionally, this has taken place through media and physical advertising, but with exponential growth in the popularity of digital technologies, the opportunities for different promotional streams are now almost endless. A few of the more popular free promotional strategies include:
Some of the more popular paid strategies include:
Which strategy will work best for any business depends on budget, who the target customers are, and the nature of the business offering.
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