Sports is a large global business. Billions of dollars are spent at sporting events, on sports teams, on sports events, as well as on sports-related equipment and apparel. This guide is devoted to those sports that are the largest in terms of monies at the professional level and as a result, not every sport is included. The primary focus is on the professional sports industry in the United States although there are a few instances in which the international aspects of the industry are mentioned. Because of the focus on professional sports, the Olympics and amateur events are not included.
The managing of teams and venues is an important part of the larger sports industry. We have include material related to the marketing and managing of sports teams generally, as well as material related to the building, naming, and managing of sports venues.
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