Skip to Main Content

Tony Schwartz Collection

Selections from the Collection

Peace, little girl [Daisy political spot]
Peace, little girl : [Daisy political spot]. 1964. Tony Schwartz Collection, National Audio-Visual Collection, Library of Congress.

"Daisy," sometimes known as "Daisy Girl" or "Peace, Little Girl," is a controversial political advertisement that aired on television during the September 7, 1964 telecast of David and Bathsheba on The NBC Monday Movie. Though only aired once by the campaign of Lyndon B. Johnson, it is considered to be an important factor in Johnson's landslide victory over Barry Goldwater and an important turning point in political and advertising history. It remains one of the most controversial political advertisements ever made.

Recordings

Below are audio selections from the Tony Schwartz Collection. To access the full recordings, please contact the Recorded Sound Research Center and include the RXF shelf numbers.

Columbus Day Parade (5:09). Tony Schwartz presents a montage of the sounds from the Columbus Day Parade, 10/15/1963. 7-inch open reel tape, call number: RXF 4134.

Favorite Sounds (4:15). Tony Schwartz asks speakers from the Jewish Guild for the Blind to describe their favorite sounds. A montage of recordings of some of these sounds follows, 05/28/1963. 7-inch open reel tape, call number: RXF 4038.

How We Remember (5:16). Tony Schwartz presents a montage of schoolchildren telling the same story in different ways, 10/24/1970. 7-inch open reel tape, call number: RXF 4027.

New York Taxi Driver (selection) (:37). This is a selection from Tony Schwartz's 1959 album, New York Taxi Driver. The album was selected for the National Recording Registry at the Library of Congress in 2003. More information, including an essay, can be found on the Registry's Registry Titles with Descriptions and Expanded Essays page.

The Small Recorder (3:19). Tony Schwartz interviews people about the photographs they like to take, n.d. 7-inch open reel tape, call number: RXF 4132.

Sounds from New York (15:07). One of the many "audio Christmas cards" that Tony Schwartz presented to New York City radio listeners over the years. At just over fifteen minutes, this program was probably his fullest sonic exploration of Christmastime in the city, 12/16/1962. 7-inch open reel tape, call number: RXF 4222.

Sound Picture of New York (4:31). Tony Schwartz plays a montage of sounds from around New York City, n.d. 7-inch open reel tape, call number: RXF 4121.