This book is both commentary and investigation into the billion dollar industry. It looks at professional event planners, department stores, the retailers and manufacturers of bridal gowns, etc.
This book presents styles and stories from the Renaissance to the present day, chronicling evolving fashions, classes, and expectations. And because all wedding attire has a tale to tell, The Way We Wed also reveals fascinating personal stories of those who wore it. It showcases wedding gowns of all colors and styles from around the world, as well as going-away dresses, accessories (shoes, veils, hats, and tiaras), and clothes worn by flower girls, bridesmaids, mothers of the bride, and grooms. Same-sex weddings are represented along with royal weddings, wartime brides, White House weddings, remarriage, Hollywood weddings, and more.
The audience is students, consultants, vendors, scholars. It provides an introduction to the business of weddings with attention paid to the historical and cultural foundations, practice, and the business of wedding planning. Includes case studies.